Norman Camera Company at 2954 28th Street Southeast, Grand Rapids, Michigan.

This store is disappointing. I want to buy locally from them, but it’s not so easy. There is a lack of products I want. They say they will price match, but how can they price match items they don’t sell?

Also, it’s not easy to walk into this store and just “browse” - it’s always awkward if you leave without making a purchase, at least that was my experience.

Items that I would have purchased, but they simply didn’t have:
Godox Flash TT350
Grip Extension for Sony A9
A cheap macro ring light (for under $75)

If I was the boss of this store, I would make some serious changes. They should differentiate. For starters, products have low margin (especially the cameras) and you can’t compete with Amazon with accessories. Why not offer more services instead?? Photo walks? expert level classes (instead of basic only)? sensor cleaning? repairs? Paid photo shoots? Studio work? It seems they are unable to adapt. In my opinion, paid expert-level services are probably the only thing that will allow them to stay in business long term. The thing I realize is all of the employees are very skilled and knowledgeable, but they are basically just salesmen. It’s a shame they can’t reach their true potential by offering their services as well...